We kicked the project off by refreshing the logo and brand identity. Richer colors, new typography pairing, and revised logo versions that could live in various applications were created. These informed the visual design language and photography style.
The UX/UI phase began with an audit of their current site and a re-work of the content strategy and structure. From there, wireframes and mockups were reviewed to ensure that key objectives related to the end-user were met.
Due to the high-end nature of Palatine Hill's clientele, we designed the site around the pillars of sophistication, ease of use, professionalism, and approachability. The refined site experience was an exciting touchpoint for the brand, resulting in new clients and an expanding portfolio.
