Bonafide Motion, founded by Rebecca Roman, embarked on a project to refresh its brand and revamp its website. The goal was to enhance the practice’s visual identity and online presence, aligning it with the client's vision and the evolving needs of her audience.
Inspired by the intricate design of the nervous system, the project sought to integrate organic design elements that echo the complexity and interconnectedness of cells and the human body. This approach aimed to create a visual identity that resonates with the practice’s focus on movement and mindfulness, grounding the brand in concepts that reflect its holistic approach.
The project aimed to revitalize Bonafide Motion’s brand identity to reflect its values, mission, and the unique expertise Rebecca brings to her practice. Additionally, the website was redesigned and developed to be modern and user-friendly, effectively showcasing the refreshed brand while improving user experience, accessibility, and engagement.
Key deliverables included an updated brand identity featuring a cohesive brand strategy with a refreshed logo, color palette, typography, and visual assets, creating a solid and consistent presence across all platforms. The website was also fully redesigned and developed to be responsive and optimized for performance across devices, ensuring a seamless and engaging user experience. Furthermore, enhancements were made to the user interface and navigation, making it easier for visitors to explore services, learn about the practice, and connect with Rebecca.
The project's outcome was a more compelling and cohesive brand identity for Bonafide Motion, complemented by a visually appealing and functional website that effectively communicates the practice’s offerings and values.
