It was important for the co-working space to maintain the integrity of the original branding, resulting in an exploration of ways to evolve the brandmark and logo lockup. The refreshed look utilized bold serif typography to stand out and a slightly altered version of the original color palette to remain recognizable.
The brandmark plays off a bamboo shoot with subtle nods to the company’s past. Textures and patterns were also created to round out the brand package and achieve the playful look the client sought.
Bamboo has since expanded to two other locations in the Metro Detroit area and continues using the refreshed look and feel across multiple mediums to expand its reach.
