A robust style guide that incorporated additional colors, type pairings, custom iconography, and visual assets was the project's initial phase. The revised design needed to feel credible, trustworthy, and professional.
An audit of the current site was the first step in the web design and development phase. We also worked closely with the founder to ensure the mandatory features and functions specific to the end user could be integrated into the site design.
Information architecture, wireframes, and user flows played a critical role due to the amount of content that the site needed to house. Design mockups for mobile and desktop aided in establishing an experience that functioned successfully at any device breakpoint.
